NYDJ was founded in Los Angeles, USA, in 2003. The brand derived from the search for the perfect jeans that did not exist at the time. Most jeans had a low waist and were uncomfortable, or they fitted great but weren’t stylish at all. That is why NYDJ introduced a revolutionary jean that was both comfortable and figure flattering.

Nowadays, women rave about NYDJ. NYDJ jeans aren’t just extremely comfortable, but they are actually designed to make women look and feel a size smaller. The secret behind it all can be found in NYDJ’s exclusive Lift Tuck Technology® that is featured in every pair of NYDJ bottoms. The unique slimming panel with the patented criss-cross design helps flatten in the front. A special weaving technique prevents the fabric from stretching vertically, giving the jeans a lifting and smoothing effect in the back. The rise hits at the natural waist to provide not only a slimmer silhouette, but also comfort without gapping at the waistband. The slimming Lift Tuck Technology® works so well we even encourage women to buy our jeans one size smaller than they normally wear. But don’t just take our word for it. Try them on and see why millions of women worldwide are hooked on NYDJ. Let their secret become your secret!