About Us

About Us

Amelia’s first opened its doors in 1997 as Amelia’s Gifts and Jewelry, selling Brighton jewelry, lamps, and a small array of clothing styles. This transcended into Amelia’s Apparel and Jewelry/The Ruffled Rooster in 2003 when the current owner, Kim Jensen, purchased and merged the business with her gift store. Originally from Tampa, Kim and her family moved to Madison for the love of the area and this amazing community, as well as the schools for her two boys. Retail turned out to be Kim’s passion, which has flourished with the continued success and growth of Amelia’s over the years.

A unique boutique, Amelia’s Apparel and Accessories carries a multitude of your favorite brands from a plethora of price points: including Joseph Ribkoff, Johnny Was, Crosby, Tribal, Tyler Boe, Jude Connally, Holly Shae, and many more. In the past couple years, Amelia's has also expanded to carrying formal wear lines Teri Jon and Kay Unger. We like to say we offer styles ‘from the classical to the whimsical and everything in between’. With our wide range in prices and options for all ages, you are sure to find just what you are looking for at Amelias, whether you are going to lunch with friends, attending a wedding, or relaxing at home. We also carry stylish and comfortable shoes, beautiful handbags, jewelry to compliment your outfits, and a few gift items.”

Now with 2 locations and over 30 employees, Amelia's Apparel is a staple in both the Madison and Athen's communities.